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Vertical AI vs General-Purpose LLMs

Evidence-based comparison for enterprise decision-making. When to use domain-specific Vertical AI platforms versus general-purpose large language models.

Last reviewed: 2026-01-06

Bottom Line

Vertical AI platforms excel at structured, high-stakes decisions requiring domain expertise, policy compliance, and auditability (e.g., insurance claims, prior authorizations, logistics exceptions). General LLMs excel at unstructured tasks like content generation, summarization, and conversational interfaces. For enterprise operations, Vertical AI provides 85-95% accuracy vs. 60-75% for general LLMs on domain-specific tasks.

CapabilityVertical AI (IntelliHuman)General LLMs (GPT, Claude)
Domain Accuracy (Claims, PA, Logistics)
85-95% accuracy
60-75% accuracy
Policy & Regulation Compliance
Built-in compliance checks
Requires extensive prompting
Explainability & Audit Trails
Every decision documented
Limited or no audit trail
Hallucination Risk
Low: grounded in policy/data
Moderate-High: can confabulate
Integration with Enterprise Systems
Native integration (EHR, TMS, Policy)
Requires custom API layers
Subject Matter Expert Knowledge
Built from real expert input
Internet-scraped general knowledge
Decision Confidence Scoring
Calibrated confidence per decision
No confidence scoring
Human-in-the-Loop Workflows
Built-in review/override workflows
Manual implementation required
Cost per Decision
$0.10-$0.50 per decision
$0.50-$5.00 per API call
Latency (Response Time)
100-500ms
2-10 seconds
Content Generation (Emails, Summaries)
Limited capability
Excellent
Conversational Interface
Task-specific only
Natural, flexible conversations
Multi-Language Support
Limited (English primary)
100+ languages
General Knowledge Questions
Not designed for this
Excellent

When to Use Each Approach

Use Vertical AI When:

  • Making high-stakes decisions (claims approvals, prior auth, exception handling)
  • Regulatory compliance and audit trails are required
  • Domain accuracy >90% is critical for operations
  • Decisions must be explainable and defensible
  • Integration with enterprise systems (EHR, TMS, Policy Admin) is needed
  • Cost and latency must be optimized for high-volume decisions
  • Human-in-the-loop review workflows are required
  • Subject matter expert knowledge must be preserved

Use General LLMs When:

  • Generating content (emails, summaries, reports)
  • Conversational interfaces and chatbots
  • General knowledge questions and research
  • Multi-language translation and localization
  • Creative tasks (brainstorming, ideation)
  • Low-stakes recommendations
  • Rapid prototyping and experimentation
  • Tasks where 70-80% accuracy is acceptable

Real-World Scenario Comparisons

Insurance Claims Adjudication

Vertical AI:

Vertical AI analyzes policy language, claim facts, and adjuster expertise to determine coverage with 92% accuracy. Provides explainable rationale citing specific policy sections. Decision time: 2 minutes.

General LLM:

General LLM may misinterpret policy exclusions, miss jurisdiction-specific rules, and hallucinate policy provisions. Accuracy: 65%. No audit trail. Decision time: 5-10 minutes.

Winner: Vertical AI

Prior Authorization Decision

Vertical AI:

Vertical AI matches clinical indicators to payer-specific medical necessity criteria, identifies documentation gaps, generates approval-ready packages. 88% first-pass approval rate.

General LLM:

General LLM lacks knowledge of payer-specific criteria, may recommend outdated guidelines, cannot integrate with EHR for patient history. Not suitable for production use.

Winner: Vertical AI

Customer Service Email Response

Vertical AI:

Limited capability. Vertical AI can provide structured responses for specific workflows but not natural, empathetic conversation.

General LLM:

General LLM excels at generating natural, empathetic email responses. Can adapt tone, handle edge cases, and provide personalized replies. Superior for customer communication.

Winner: General LLM

Logistics Exception Resolution

Vertical AI:

Vertical AI detects exception type, evaluates impact, routes to appropriate workflow, and escalates per SLA. 60% reduction in resolution time.

General LLM:

General LLM can describe exception handling processes but cannot integrate with TMS, execute workflows, or make binding routing decisions. Informational only.

Winner: Vertical AI

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